Each visual is designed as part of a system.
An initial set defines rules, language, and margins for evolution.
The same product can live across different contexts over time, without losing coherence.
Fewer isolated interventions. Greater control over the visual outcome.
A single production becomes a working foundation.
It adapts to new labels, campaigns, and products, without starting over each time.
Analysis & Direction
We frame the context and define the visual direction of the work.
We identify what has real communicative potential and build the system around it.
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Areas of Intervention
We work on product and brand visual communication.
Photography, illustration, video, and 3D are tools within a single, coherent method.
Visual Strategy & Channels
We define criteria and fields of use.
Each visual is developed from objectives, context, and intended application.
The system remains consistent across channels, formats, and materials.
Tools & Technologies
We use professional workflows calibrated to the project.
Technology serves the result, not the process.
Replicable System
We build modular visual systems designed to evolve over time.
New products, campaigns, and updates can be developed without starting from scratch.
✓ Guided brief to define objective, target, and intended use of the output
✓ Rapid framing of the required visual direction
✓ Production of one final output
✓ One included revision, focused on specific aspects
✓ Digital delivery of ready-to-use files with operational notes
✕ Extended visual strategy document
✕ Comparative moodboards
✕ Alternative creative directions
✕ Values translated into a visual system
✕ Structured visual identity
✕ System rules
✕ Long-term operational guidelines
✕ Multi-channel adaptations
✕ Narrative animations or audio
✕ Multiple revisions or concept reopening
✕ Multiple calls
Operational intervention focused on a single, clearly defined need.
Delivery of the visual within an agreed timeframe, not exceeding 15 working days.
Feedback required within 48–72 hours.
Applicable in the absence of complexity requiring a transition to a visual system project.
✓ Each project is handled exclusively, with full attention for the entire duration of the work
✓ Access to a dedicated project portal to monitor phases, materials, documents, and progress
✓ Extended questionnaire to understand the activity, objectives, context, and constraints
✓ Initial alignment call
✓ Visual Strategy Document (project foundations)
✓ Visual Direction Document (moodboard and one defined visual direction)
✓ Selection and validation of the direction to be developed
✓ Coherent production of agreed images and animations
✓ Visual System presentation
✓ Visual & Operational Guidelines (essential version)
✓ Delivery of the visual system in digital and physical format, with organized, ready-to-use materials
✓ Project file storage for 90 days after final delivery
✓ Post-delivery support for use and evolution of the project
Total project duration: up to 4 working weeks, under an exclusive engagement.
Feedback required: within 48–72 hours.
Extras available on request
• Extension of the project duration beyond 4 weeks
• Multiple and comparative visual directions
• Extended or multi-channel production
• Full brand manual
• Long-term project file archiving
• Ongoing support or maintenance over time
We work with brands, professionals, and hospitality businesses seeking a clear, structured visual direction.
Tell us about your context, goals, and constraints.
Clear information helps us evaluate the project and define the right visual direction.
After reviewing your request, we’ll get back to you to discuss feasibility, scope, and next steps.
If you prefer, you can also write directly to hello@luminartstudio.it
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